The B.E. Framework

hi@invadecode.ai

1. Core Identity

This will be the primary text if you choose a wordmark-style logo.

This text often sits below the logo to communicate your brand's promise.

This gives us context. The more we know, the better we can represent it visually.

This helps us understand your industry's visual trends and standards.

Knowing your audience helps us choose colors and styles that will resonate with them.

Understanding the competitive landscape helps us create a logo that stands out.

This is the core idea we want the logo to communicate about your brand.

2. Brand Personality

Struggling to put it into words? Let our AI help you out.

Uses your business description from Section 1 to suggest a personality.

These words act as a guide for the visual tone of the logo.

This helps us understand the emotional connection you want to build with customers.

3. Visual Direction

Click on a style that best represents what you're looking for. This gives us a great starting point.

Wordmark Logo Style

Wordmark

e.g., Google, Coca-Cola

Lettermark Logo Style

Lettermark

e.g., HBO, NASA

Pictorial Mark Logo Style

Pictorial Mark

e.g., Apple, Twitter

Abstract Mark Logo Style

Abstract Mark

e.g., Nike, Pepsi

Combination Mark Logo Style

Combination Mark

e.g., Burger King

Emblem Logo Style

Emblem

e.g., Starbucks

Colors have meaning. Tell us what you like and why (e.g., "Blue for trust").

This is just as important. It helps us narrow down the options.

This helps us understand your personal taste and visual preferences.

4. Final Details

This determines the logo's required variations, size, and complexity.

Don't hold back! Any final thoughts or inspirations are welcome here.

Disclaimer: The information you provide will be used solely for the purpose of designing your logo and will be kept confidential.