The B.E. Framework

1. Core Identity

Official Business Name *

This will be the primary text if you choose a wordmark-style logo.

Tagline/Slogan (if any)

This text often sits below the logo to communicate your brand's promise.

Briefly describe your business *

This gives us context. The more we know, the better we can represent it visually.

What is your business category? *

This helps us understand your industry's visual trends and standards.

Who is your target audience? *

Knowing your audience helps us choose colors and styles that will resonate with them.

Who are your main competitors?

Understanding the competitive landscape helps us create a logo that stands out.

What makes your business unique? (Your USP) *

This is the core idea we want the logo to communicate about your brand.

2. Brand Personality

Struggling to put it into words? Let our AI help you out.

Uses your business description from Section 1 to suggest a personality.

Describe your brand in 3-5 adjectives *

These words act as a guide for the visual tone of the logo.

What is the overall feeling you want your brand to evoke? *

This helps us understand the emotional connection you want to build with customers.

3. Visual Direction

Click on a style that best represents what you're looking for. This gives us a great starting point.

Wordmark

e.g., Google, Coca-Cola

Lettermark

e.g., HBO, NASA

Pictorial Mark

e.g., Apple, Twitter

Abstract Mark

e.g., Nike, Pepsi

Combination Mark

e.g., Burger King

Emblem

e.g., Starbucks

Any specific colors you'd like to use?

Colors have meaning. Tell us what you like and why (e.g., "Blue for trust").

Any colors to absolutely avoid?

This is just as important. It helps us narrow down the options.

Share links to 2-3 logos you admire.

This helps us understand your personal taste and visual preferences.

4. Final Details

Where will this logo primarily be used? *

This determines the logo's required variations, size, and complexity.

Any other ideas, concepts, or symbols to explore?

Don't hold back! Any final thoughts or inspirations are welcome here.

Your Name *

Your Email *

Disclaimer: The information you provide will be used solely for the purpose of designing your logo and will be kept confidential.